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We grow businesses, win brands more buyers and develop great marketing talent through our unique approach of Behaviour Change Marketing.
We now know most buying behaviour is emotional and instinctive. Given this, behaviour change success comes down to 3 things:
“Triniti provide us with a great combination of rigorous thinking and flexible, pragmatic action. Whenever we work with Triniti, as we have done repeatedly over the last few years across a range of different projects, I know they will always go the extra mile to deliver for us”
“Triniti have helped us to develop our approach to brand management, delivering so much more than the standard generic view of brands. From the creation of the tools we now use, to the brand training itself, they have combined the best marketing thinking with a real understanding of what will work at the BBC. Whenever we work with Triniti, we know we will get their passionate commitment to help us drive forward”
“Triniti have helped us to shape and present a compelling vision for the future; which addresses some strategic issues and tactical opportunities we have been wrestling with. This was a project not without its teething problems – but Triniti went the extra mile and pulled out the stops to make sure we got a great result.”
“Triniti’s MotiMap® research really helped us to uncover insights about our brands, going much deeper than much of the other research we have done. The debrief was not only interesting but highly actionable, providing us with commercially focused strategy recommendations, not just research findings. Triniti showed themselves to be highly collaborative and accountable partners who managed the project 360 degrees from both an operational and strategic level as well as challenged new thinking”
“Triniti have helped us to understand the role of innovation in our organisation and how we can leverage innovation to deliver our aggressive growth goals. They have focussed our effort, and helped us understand what it takes to succeed with the consumer, the shopper and what we need to do as an organisation to realise the potential identified. Throughout they have challenged and stretched us, getting a senior multi functional team with strong opinions to an aligned and enthused vision. They have an obvious strength in strategy and we look forward to working with them on other challenges”.
“Triniti helped us to identify not only what the upside potential of a key brand in our portfolio was – but also how to unlock that potential. They brought a variety of analytical, modelling, strategic and brand development skills and stimulus to the project – stepping us through a number of options to help shape our thinking and understanding of the brand actions required to succeed. We have a clear brand plan of action and an on-going model that we can use to support investment"
“Triniti are pragmatic, flexible partners that stay focused on delivering the right solution for the business. They were able to respond to changes in the internal requirements during the course of the project with speed and openness.”
CASE STUDY EXAMPLES OF EACH OF THE AREAS WE WORK IN
WITH BRANDS SUCH AS SHELL, NIVEA, BBC AND LLOYDS
The Triniti team has an extensive track record in line management as well as in consultancy. We have been senior leaders for big-name brands, in clients and in agencies. This means we understand the breadth of strategic and people development challenges our clients face. Our expertise stretches across a range of disciplines and marketing specialisms. These include leadership and capability development, consumer research, behavioural economics, data analytics, idea generation and category management.
We are growing rapidly – and have opportunities for talented marketers, insight leaders and marketing science specialists
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Consumers live in a world of information overload, and businesses are fighting a war for their attention with competitors.
The Associative Attention Framework helps brand owners win this battle and drive business results.
