Uncategorized Archives - Triniti Marketing

15 Jan Plant-rich diets are for life, not just Veganuary

Posted at 14:07h in Uncategorized by Karen Davies

[vc_row][vc_column][vc_column_text]When I started my career as a food marketer in Unilever, I thought I would have some fun, launch a few products and make some award-winning ads (probably in that order). Little did I think that I would be sitting here today writing about our...

13 Feb Triniti Wins Gold At The Learning And Performance Institute’s Learning Awards 2018

Posted at 11:59h in Uncategorized by Twishi Chaturvedi

We are delighted that Triniti’s innovative and engaging Gamification solution for PepsiCo has won the Gold Award in the External Learning Solution of the Year category at the prestigious Learning and Performance Institute’s Awards 2018. Karen Davies, Triniti’s Managing Partner said, “it was an honour to...

18 Aug Accelerating Global Demand for Sustainable Food – Triniti in new partnership

Posted at 10:14h in Uncategorized by Triniti Marketing

We are delighted to share the news that Triniti Marketing have been invited to work alongside partners such as Google, Sainsbury’s, Hilton Worldwide and Quorn within the newly launched Better Buying Lab. This new initiative from the World Resources Institute is focused on catalysing action...

30 Oct “Real people aren’t wired that way” – see our latest piece in Marketing

Posted at 15:48h in Uncategorized by Chris Mason

“We sell or else.” David Ogilvy’s industry mantra is as pertinent today as it ever was. And the good news is that as brand builders we now know more about how the brain works than ever before. Surely that should help us cajole, persuade &...

22 Jun Women’s Football – Applying Behavioural Economics to the Challenge of Participation

Posted at 07:41h in Uncategorized by Ian Crichton

[vc_row][vc_column][vc_column_text]Girls and women’s participation in sport is receiving a great deal of media attention even benefiting from the inaugural BBC women’s sport week in June this year. However, despite the well documented benefits of regular participation in sport, including mental health and social skills as...

10 Feb 50 Shades of Post It Notes

Posted at 14:19h in Uncategorized by Triniti Marketing

Participant harmony and happiness is undoubtedly an important ingredient for a successful workshop, but setting up and running workshops might not be something you do every day. So we’ve taken the opportunity this Valentine’s Day to share some tips on building the participant behaviours that will...

05 Jan Why New Year’s resolutions are so hard to keep – and how you can leverage Behavioural Economics principles to stay committed this year

Posted at 22:52h in Uncategorized by Triniti Marketing

It’s that time of year again when the gyms in January are full and the diets are approached with a renewed sense of commitment. People pledge to read more books, learn a new language, travel to new places, volunteer, shop less, save more, waste less, sleep...

06 Oct We’re opening a Triniti Marketing hub in New York!

Posted at 22:53h in Uncategorized by Triniti Marketing

We are delighted to announce that we are opening a new Triniti Marketing hub in New York. This new office will enable us to better service our existing clients with US operations and also create new opportunities for our distinctive Behaviour Change Marketing approach with...

19 Sep “No” vote for Scottish Independence shows the power of instinctive bias

Posted at 22:56h in Uncategorized by Chris Mason

As a company with 2 émigré Scots amongst the founders, we've been following events north of the Border with a keen interest – especially as the electoral rules meant we weren't able to vote. Deep down, we always knew “No” was the most likely outcome, through...

11 Jun Triniti wins at the Marketing Society Awards for Excellence 2013

Posted at 14:56h in Uncategorized by Karen Davies

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" parallax_content_width="in_grid" anchor="" in_content_menu="" content_menu_title="" content_menu_icon="" angled_section="no" angled_section_position="both" angled_section_direction="from_left_to_right" text_align="left" video="" video_overlay="" video_overlay_image="" video_webm="" video_mp4="" video_ogv="" video_image="" background_image="" background_image_as_pattern="without_pattern" section_height="" parallax_speed="" background_color="" border_color="" side_padding="" parallax_side_padding="" padding_top="" padding_bottom="" color="" hover_color="" more_button_label="" less_button_label="" button_position="" css_animation="" transition_delay=""][vc_column width="1/1"][vc_column_text]We are delighted that our work with Mars...

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