We are delighted that our work with Mars has won the Marketing Leadership category at the prestigious Marketing Society Awards for Excellence.

The Marketing Leadership category is about outstanding marketing capability development. Entrants are required to demonstrate the impact of investment in improving the marketing performance of individuals, teams and the company as a whole.

Over the last three years, Triniti has worked with the Mars global capability team to support their agenda of reinventing marketing at Mars. The aim has been to improve the quality and consistency of managing brands on a global basis, whilst still remaining true to the entrepreneurial Mars culture.

The start point for this agenda was a far reaching new marketing philosophy, called the Laws of Growth, which was based on cutting edge marketing science. Growth Levers were identified which, although deceptively simple, were together proven to drive performance. These have formed the basis of a business tool to develop focused marketing strategies and give Mars a set of metrics to measure the aspects of brand performance which really matter.

Triniti’s role has been to help drive engagement and action, rather than just theoretical discussions. We worked with Mars to create a two year change programme with two key elements: training and embedding the Growth Levers throughout the organisation and a bespoke global competencies framework to build the capabilities of individuals within the marketing team.

We are very proud that not only has the programme delivered outstanding business results, but it has enabled marketing to lead the growth strategy for the whole business.